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Insight arts

0-1 startup project | new york
jun 28-dec 16, 2026

"A non-profit organization and artist collection that supports and celebrates visually impaired artists. Our mission is to elevate artists of all abilities through art, advocacy, and community."

  • Role: UX Design Intern

  • Team:

    • Founder

    • Head of Branding

    • Head of UX

    • Lead UI/UX Designer

  • Tools: Figma

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The Problem

How might we reduce barriers for visually impaired artists to share their work and engage with creative opportunities in a way that is both accessible and meaningful?

Designing for visually impaired users required adherence to accessibility standards to ensure the platform was usable, navigable, and inclusive.

ada compliancy takeaways
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color contrast

Must ensure color contrast for users with low vision

Screen readers must be able to interpret pages effectively

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screen reader compatibility

Secondary Research

Readable typography is essential for accessibility

Complex navigation can be difficult for visually impaired users

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text & typography
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navigation simplicity

user flows

With a focus on the shop page, I designed a streamlined user flow that prioritizes clarity, accessibility, and ease of navigation. The goal was to ensure that users of all abilities could browse, understand, and purchase artwork without confusion or unnecessary friction.

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Design system

Following both the branding for the company and the requirements for ADA Compliancy, we utilized a design system that had good visual contrast while preserving the beauty of the website

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Product

We developed a platform that balances creativity with accessibility, allowing visually impaired artists to showcase and sell their work. Working under the guidance of my UX Lead, Lauren Tsao, I contributed to the design and development of this site, with my primary focus being the shop page.

 

Working within Wix while adhering to the design system introduced technical constraints that required thoughtful adjustments to maintain consistency and accessibility.

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Balancing a large amount of information while maintaining clarity reinforced that simplicity isn’t a limitation, it’s necessity

 

Reducing complexity made the experience more accessible and easier to navigate

Accessibility shapes experience

Key takeaways

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Simplicity reduces barriers
Decisions must be intentional

Designing for ADA compliance required every element, including the layout, navigation, and hierarchy, to be intentional and usable for visually impaired users

 

This showed me how designing for a specific audience shapes the entire experience

Every decision was grounded in research and made with purpose

 

This project emphasized that within an effective design, each component is carefully considered to support the user.

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